Introduction to Social Media Marketing - MKT111
In this course, students will look at the rise of social media and how marketers are integrating social media tools in their overall marketing strategy. Students will discover, experiment, and evaluate different social media tools for marketing purposes. They will have the opportunity to be creative and use various platforms to produce content for their fictitious company. Class discussions, digital presentations, and effective writing skills will be emphasized.
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- Semester: Semester 1
- SKU: MKT111-5
- Category: Career Tech