The American Academy

Description:
Welcome to your first big step into the business of sports! This class has so many uses. If you would like to become an agent for Lebron James, run all of the fun events at the SuperBowl someday, sell sponsorship at Yankee Stadium, or maybe just learn more about business through sports, this class covers it all. With $200 billion spent on sports and sport sponsorship yearly, and nearly every person either participating or watching hundreds of sports, the industry is fascinating. From the NFL, NBA, and NASCAR to the WWF and the X-Games, it continues to grow. A basic introductory course that will teach marketing concepts via the sports industry. Sports marketing will help the student develop a thorough understanding of the marketing concepts and theories that apply to sports and events. The areas that this course will cover include sponsorship, distribution, pricing, market research, segmentation, endorsements, event management, marketing plans, and promotion. This exciting and fun course will also delve in to how to apply this knowledge in marketing strategies. Students must learn to do research independently on the Internet, and students must gain a basic understanding of the elements of sponsorships and how to use them.

Graduation Requirement:
This course can be used toward the Career and Technical Education or the Electives requirement.