The American Academy

This course offers the student an opportunity to explore and understand the world of marketing complete with in-depth information on advertising and especially promotion. The class will help provide students with an array of activities and exercises that will help one for years to come whether pursuing a career in advertising or simply using the information to be a better consumer, the class will have a tremendous impact. The student will become more critical in his/her analysis of commercials, ads, and marketing communications tools and in turn, learn to apply them creatively to marketing as a medium. The topics discussed in this course include the promotional mix, demographics, analyzing audiences, segmentation, branding, the communication process, advertising and ethics in promotion just to name a few of the big-hitters. What's more, there are constantly new and uniquely exciting ways to present products in ads and that is what makes this class so much fun.